Our articles about marketing contain the study and management of exchange relationships. This is the business process of creating relationships with and satisfying customers. With its focus on the customer. Marketing is one of the premier components of business management
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Market segmentation consists of the total market and dividing into several sub-markets. Each of which tends to be homogeneous in all significant aspects.
Communication is an audience-centered activity designed to engage audiences and promote responses. Actions taken, define how to communicate with end-users, consumers, and external parties.
We use the mix to reach, engage, provoke conversations.
It consists of Advertising, Sales & Promotion, Public Relations, Direct Marketing, and Personal Selling.